Conor McGregor's Proper No. 12 Irish Whiskey Sells a Majority Stake to Proximo Spirits

In March 2020, Austin knew that a few key factors would be crucial to the success of Proper No. Twelve Irish whiskey. Fast forward two years, and the brand has made significant progress, thanks in part to its partnership with Dwayne 'The Rock' Johnson for Teremana tequila.

Proper No. Twelve was founded by Conor McGregor, an Irish mixed martial artist, along with his manager Audie Attar and Ken Austin. The brand is owned by Eire Born Spirits, a company that has been steadily gaining recognition in the industry. Part of the secret to their success lies in the lesser-known individuals involved in the brand, who have brought a wealth of experience and expertise to the table.

McGregor himself celebrated the sale on Instagram, stating that Proper Twelve is his 'baby for life.' The sale gave Proximo the opportunity to own a significant stake in the company, which was part of the original plan. According to Ken Austin, it was always intended for Proximo to eventually buy a majority stake in the company.

Proximo Spirits already had a 49 percent stake in Proper No. Twelve Irish whiskey, and this deal is worth up to $600 million. The UFC star and his business partners have sold their majority stake in the brand, making McGregor even richer.

The sale marks a significant milestone for Proximo Spirits, which also owns Jose Cuervo and Bushmills, among other brands. With Proper No. Twelve under its belt, the company is poised to continue its growth and expansion in the industry. McGregor's Proper No. 12 Irish whiskey has proven to be a successful venture, and this deal will undoubtedly bring new opportunities to the table.

In conclusion, Conor McGregor's Proper No. Twelve Irish whiskey has sold a majority stake to Proximo Spirits, making it one of the latest additions to the company's portfolio. With its partnership with Dwayne 'The Rock' Johnson and its experienced team, Proper No. Twelve is sure to continue making waves in the industry.

Mcgregor sells proper 12